Neuromarketing and happiness

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Happiness: Something you crave since man is man. Happiness: Something that is defined in the dictionary, but you can not define neuroscientists.

Whether we know define a neurological level or not, what we do is clear is that happiness is something coveted. Everyone wants to be happy. It is also somewhat limited. Everyone wants, but few ever be. Moreover, even questions that declares who is really happy. Well, some argue that there is no full happiness, which gives the happiness of a mystery.

In these times in which we live in the information content of each seems to go a bit more than we think is happiness, happiness is something even more desirable if possible.

The brands they know and some, such as Coca-Cola, quite rightly have become true ambassadors of happiness. So while aligning their values with those of precious state gets reinforce pass two values she shares: mysterious and pleasant.

And that is to make your brand, your product, your company becomes desired need not be associated with being happy. Among other things because it will be difficult to dislodge from the post to the popular soft drink brand.

There is nothing that our brain likes more than something that everyone believes is nice (even if you think I do not). Well yes, yes you are: something small. Because if you have it makes you feel unique. If there are many seats to check the availability of a flight nothing happens. If suddenly there are few, then a seat becomes valued. Why gold is worth what it's worth?

However, I must correct my last statement about "taste" of our brain. If there is something that appeals to this more than something nice or something limited or exclusive: a mystery. It is superior to us, we are discoverers innate. We love the mystery. But the unsolved mysteries. When we resolve to lose all interest. If tomorrow we discover what happens in the Bermuda Triangle, ships disappear less and less people, as most are myths that we like to give you generate more mystery to the matter.

They are given in the happiness, all the factors to make something very precious: It is desired and scarce, which makes it unique. But also nice and mysterious (some say it is unreachable or does not exist). Anything that gets gather these factors, be it happiness or be it brand becomes highly valued thing.

Maybe now, after these factors understand why Coca-Cola's success continues. It has been over a hundred years and still works. How is this possible? If times have changed, the context has changed, knowledge has changed, and still at the top.

Much has changed, but has never abandoned exclusivity (no known equal), making it coveted. Everyone thinks it's nice to drink, so we felt valued when they see us with the red mark on her hand, but we like more Pepsi. And what does and be in the Top 1 is that it is mysterious. For no one except two people know how it is made ... Or so we are told.