The power of simplicity

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Our brain is the organ of our body consumes more oxygen. More than 20% of what we breathe is used to feed him.

In the technological revolution in which we live, we understand very well the importance of saving energy.What wrong when your smartphone battery does not last the whole day! Right?. When this happens, the best solution is to see what are the applications that consume and then consider whether they need to be running all day. If not, the disable and so we reduce consumption.

Something similar happens with our brain. As the body requires more energy, have a permanent "power saving mode". By having a very complex activity, requires "a lot of battery", but also tries to save all you can.

Our body gets energy through various processes that take place in our cells, for which it needs oxygen. Therefore, the brain is "a major consumer of oxygen." If we did not have that "savings mode", we would need a lot. So we would have to reduce other functions, or increase the amount you get through the respiratory system.

So how easy, simple, easy to understand what is, what little oxygen needs to be processed, and we like attracts us. If two devices perform the same function, but one is much easier to use, we prefer this. Although other more complete, simplicity attracts saves energy because our body.

And the simple attraction applies to everything. Not only to use easier, we also like to look more simple, because we understand with less effort and therefore less energy requirement.

Good teachers are those who are able to make complex concepts simple, that is, those that facilitate us to understand the idea with less consumption.

The success of Apple, are due to put in the hands of users complex tools with multiple functions, but extremely simple to use.

The best advertising campaigns, they do get the message more directly without having to think too much.
Conversely, when we see concepts and processes that seem complex, we flee from them. It is therefore important that the products, besides being simple in appearance. Our brain makes a first quick scan "at a glance". Behind him, "decided" that if you want simple and, on the contrary, it will reject if it seems complicated. Learning something that at first seems difficult is, first of all, do battle with ourselves, against our own brain.

Ideas, products, communication, everything has to be simple and also have to look for it is thus able to leverage our mindset which saves energy.