The Neuromarketing in tourism

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The neuromarketing has applications in absolutely all areas. Tourism is one of the most powerful in the economies of many countries, and one in which the neuromarketing can contribute a lot.

When a city sells its beaches or its gastronomy, in fact, is selling what the tourists feel to soak up the sun, drinking cool water, or enjoy the typical food of the area. And of course, nothing like the neuromarketing to measure emotions, is one of its purposes.

Other times I have spoken of neuromarketing in advertising campaigns. Well we can apply these to see if we are communicating the feelings we want. But in this post, I would like to focus on another important aspect that neuromarketing can help tourism.

In addition to ensure that our communication campaigns are effective, neuromarketing can help identify what feel our tourists. Those positive feelings will be those living then communicate through our campaigns.

It's about being more effective. So far, those responsible for tourism campaigns, the designing based on what they thought, felt the tourist. The Neuromarketing can help identify those feelings that tourists feel real truth in a certain place, a city, a beach, a restaurant.

Studies using neuromarketing techniques applied to a representative sample, allow it to identify the sensations and feelings associated with a tourist experience. After defining the experienced positive values, is designed communication campaigns around them, and check that they really are these and not others, the values being transmitted.

This methodology is applicable not only to a city, also to a particular establishment. A hotel, restaurant, entertainment complex even a train or plane, may be subject to them.

Furthermore, once identified the sensations experienced in the area studied, we can introduce elements that enhance them. So, Bernd Reutermann, founder of Mindness Hotel, introduced in hotels humorous details in the toilets or "hugging pillow" in their armchairs. Identified that almost all clients traveling alone and was using humor to alleviate "the solitude of the business traveler."

Although there is much to contribute to the tourism sector, this is still anchored in traditional patterns of marketing and has not taken advantage of the benefits of neuromarketing to offer. But yes, those places that have decided to implement it, have marked difference from the others.