The purchase button does not exist: demystifying the neuromarketing

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After many articles explaining what is neuromarketing and what contributes to different fields of marketing world, I think it's time to explain what its not neuromarketing.

Everything new has a lot of myths around fueled by fear of the unknown. Neuromarketing is a new and unfamiliar. Neuromarketing is a generator of myths and legends.

Some forums even maintains that neuromarketing intends to sell against the will of the buyer or looking like forcing us to buy through the unconscious.

Anyone who thinks we're going to give you the magic formula to sell anything to anyone, even against their will, this is not possible.

Neuromarketing, as seen in previous articles, which makes is to apply knowledge gained from neuroscience to marketing. Does neuromarketing relationship with the unconscious?. Yes, neuromarketing and much of our daily activity depends on our unconscious. But one thing is to study nonconscious processes to better understand human behavior (the purchase is a behavior) and quite another to manipulate the individual from the unconscious to force a conscious act.

You can not control people and force them to something they do not want. At most (and there are a lot of myths about it) through hiponosis sophrology and behaviors can be induced, but obviously no marketing action hypnotize anyone.

The neuromarketing study human behavior in the purchase. Measure the response to stimuli such action to better understand and apply the findings to make marketing more effective. To create shopping experiences. But neither manipulates nor obliged nor will it is impossible.

Neuromarketing is a science, new, yes, but science. Born from the application of neuroscience to economics (neuroeconomics). Study habits, behaviors measured. As neuroscience studying reactions in our brain with techniques of the health sector. But one thing is to study the brain and other handling. Study it is possible and brings new insights to make better and more effective marketing. The latter can not.

So, as I said in the title, sorry to say that the buy button, that method in order to sell at all costs, even against the will of the buyer, it is has not been discovered yet, is that not going to find because you can not find something that does not exist.